I almost learned this the hard way.
Yesterday morning, I woke up and started feeding Jet. I usually use that time to scroll through my messages and Facebook feed on my phone. One notification knocked the wind out of me. A members of my FB group, who is also my friend, posted on my personal page asking why I was no longer a part of FACC.
Flight Attendant Career Connection is my Facebook group with over 18,000 members. It’s the place I do all my marketing and all my selling and all my connecting with my customers and clients. FACC is my business, so when she wanted to know if I had left the group, my blood ran cold and my entire business life flashed before my eyes.
I searched for my group and sure enough, I was no longer even a member of the group. I was sitting on the couch, nursing my newborn without access to my computer, only my phone and I started to cry a little. This was scary. I didn’t know if I had been hacked. I didn’t know if Facebook had removed me. I didn’t know if I had been banned from the group. I was in full on freak out mode.
I called my husband, Jason, immediately. He was at work, but he answered right away.
I asked him to check and see if he was still in the group. He was! And he was still an admin so he was able to quickly add me back to the group and promote me back to admin.
I don’t know what happened. I changed my FB password just in case I was hacked. Maybe it was just a glitch in the Matrix? I’ll probably never know, but I am so thankful I had someone whom I trust and was easy to get in touch with as an admin. What would have happened if I was the only admin???? I have no idea and I don’t want to find out! I’m just thankful it turned out as nothing more than a story to tell in my FB class.
So right now, go to your FB group and add someone you trust as an admin so you don’t get left out in the cold.
As important as it is to have a second admin on your Facebook group and fan page, it is equally as important back up your list of clients and protect you interests online. Even though building a following on social media, especially in a Facebook group, is effective, it can be volatile. Facebook owns the property where you have opened shop. They could change the rules or terms at any time. Here are a few ways you can protect your business from a social media curve ball.
1) Add a secondary admin to everything you can. Your Facebook Group and your Facebook “Like” are a great place to start. Pick the right person as your back up admin. Make sure it is someone you trust completely. They do not have to be a business partner or employee. They only need to be someone with your best interest at heart. I have heard horror stories about secondary admins deleting an entire group overnight. Your spouse or a parent would be a good first choice. Again, they don’t have to actually have any admin responsibilities, they just need to be there as a back up.
2) Stay visible and present yourself as the owner of the group. When I was removed from the group, someone noticed right away because I present myself as the owner of Flight Attendant Career Connection and the founder of the FACC Facebook group. Everyone knows the group is mine and not just a group I am involved in.
3) Build an email list. I use MailChimp to collect email addresses. It’s easy to use and free to get started. Bigger email lists are charged a tiny monthly fee. If I had been locked out of my Facebook group for good, it would have been heartbreaking, but I could have started over by contacting the clients I have on my email list and inviting them to join a new group. I will be even more vigilant about collecting email address from here on out. You can sign up for your own account here: Powered by MailChimp
The bottom line is DIVERSIFICATION. Like so many things in life, don’t put all your eggs in one basket.